Okwezithandani ezithembisene umshado imvelo kanye namalungelo abantu, waseCanada u-Eric Groosberg wasungula inkampani Umhlaba Okhazimulayo, enikeza ezinye izindlela ezilungele imvelo ezindandatho zokuthembisana kanye namabhendi omshado. Lezi sezithandwa kakhulu, ikakhulukazi ngesikhathi sentwasahlobo nehlobo, lapho imishado yanda.
Okwashukumisela u-Eric Groosberg ukuthi akhe inkampani yakhe kwakuyisifiso soku gwema izingxabano zokuziphatha nezenhlalo lapho uthenga amadayimane, ikakhulukazi labo abavela ezindaweni ezinezingxabano ezifana neSierra Leone, Angola neLiberia. Izimayini kulezi zindawo zivame ukuxhunyaniswa ukuxhashazwa kwezisebenzi kanye nokuxhaswa ngezimali kwezimpi zombango. Ngenxa yalokhu, uGrosberg wanquma ukubheka isixazululo esizonikeza ubucwebe ngaphandle kwalesi sinyathelo esibi.
Izindandatho zemvelo nezokuziphatha: enye indlela yangempela
I-Brilliant Earth ayigxili kuphela ekukhiqizeni izindandatho ezinhle, kodwa yenza kanjalo ngokucacile ukuqwashisa ngokuziphatha kanye nemvelo. Amadayimane abo avela ezimayini zaseCanada ezilandela imithetho eqinile yamazwe ngamazwe, eqinisekisa ukuhlonishwa kwamalungelo abantu nokuvikelwa kwemvelo. Le ndlela futhi iqinisekisa ukuthi amadayimane asezingeni eliphezulu futhi awanakho ukungqubuzana.
Ukwengeza, esikhundleni sokusebenzisa amadayimane ambiwe, iBrilliant Earth ihlanganise ukusetshenziswa kwe amadayimane zokwenziwa, edalwe kumalabhorethri kusetshenziswa izinqubo zobuchwepheshe ezithuthukile eziphindaphinda izimo zemvelo. Lawa madayimane ayafana ngamakhemikhali nawangokwemvelo futhi ziyindlela esimeme kakhudlwana, njengoba ukukhiqizwa kwabo has a umthelela ophansi kwezemvelo. Ukusebenzisa amadayimane akhuliswe elabhorethri kunciphisa amandla asetshenziswa ngamaphesenti angama-60 futhi kunciphisa kakhulu ukukhishwa kwesisi esibamba ukushisa okuhlobene nezimayini zendabuko.
Izinsimbi ezigaywe kabusha: enye inketho eqhubekayo
I-Brilliant Earth ayigcini nje ngokuyeka ukusebenzisa amadayimane aqotho. Inkampani nayo isebenzisa izinsimbi ezigaywe kabusha njengegolide neplatinamu emiklamo yabo. Lapho kugaywa kabusha lezi zinsimbi, ikhwalithi ayinikelwa, ngoba ingasetshenziswa kabusha ngaphandle kokulahlekelwa izakhiwo zazo. Lokhu kunciphisa isidingo sokukhipha imithombo yemvelo emisha, kube neqhaza ekulondolozweni kwemvelo kanye nokuvimbela ukungcoliswa okudalwa yizimayini.
Amabhendi omshado adalwe ngalezi zinto ezisetshenziswayo aqinile futhi mahle njengobucwebe obujwayelekile, kodwa anenzuzo eyengeziwe yokuqondaniswa nezinqubo ezizinzile. Ukwengeza, i-Brilliant Earth iyaqhubeka nokwandisa ikhathalogi yayo, inikeza izindandatho ezingahlotshisiwe kuphela ngamadayimane, kodwa futhi amasafire namanye amatshe ayigugu, zonke zivela emithonjeni engenazo izingxabano.
Umthelela wezimayini zendabuko
Idayimane lendabuko kanye nezimayini zensimbi eyigugu kuye kwahlotshaniswa nezinkinga eziningi zemvelo. Izindlela zokumba izimayini ezinkulu zingacekela phansi imvelo yonke, ziholele ekugawulweni kwamahlathi nokungcoliswa kwamanzi. Lokhu kulimaza akulimazi nje kuphela izinhlobonhlobo zezinto eziphilayo zendawo, kodwa futhi nemiphakathi yabantu encike kulezi zinsiza zemvelo.
Ngenhlanhla, i- amadayimane lab futhi ukugaywa kabusha kwensimbi kuyisixazululo esinciphisa le miphumela yemvelo. Ngaphandle kwesidingo sokumba okukhulu noma ukusetshenziswa kwamanzi amaningi, izindandatho ze-Brilliant Earth ziyindlela yokujabulela ubucwebe bokunethezeka ngaphandle kokuyekethisa izimiso zokuziphatha nezemvelo.
Ukukhuphuka kobucwebe besimilo
Njengoba abantu abaningi beqaphela umthelela ukukhetha kwabo emhlabeni, ubucwebe bokuziphatha uthole ukuthandwa. Abathengi abaningi ngokwengeziwe bakhetha ubucwebe obungagcini nje ngobuhle, kodwa futhi bunomthwalo wemfanelo. Lesi simo sidale ushintsho embonini yobucwebe, efuna ukuzivumelanisa nezidingo zomphakathi oqaphela kakhudlwana.
Amakhasimende awasafuni nje ubuhle nokunethezeka emaqenjini abo omshado, afuna nokuqinisekisa ukuthi izinto ezisetshenziswayo ziyalandeleka nokuthi zivela emithonjeni eqhubekayo. Ngalo mqondo, i-Brilliant Earth nezinye izinhlobo ezifanayo zivula indlela ebheke ekusaseni elilungile nelinomthwalo wemfanelo ngaphakathi kwemboni yobucwebe.
Ukukhetha indandatho yomshado yemvelo akusho nje kuphela uthando nokuzibophezela phakathi kwabantu ababili, kodwa futhi ukuzibophezela emhlabeni. Namuhla, imibhangqwana eminingi ikhetha izindandatho ezibonisa isifiso sayo sokuphila ngendlela enenhlonipho ngemithombo yemvelo kanye nalabo abahlala kule planethi.
I-Brilliant Earth isethe izinga elisha kubucwebe besimanje, ihlinzeka ngemikhiqizo ehlanganayo ubuhle kanye nesibopho emphakathini. Imifelandawonye yezemvelo nezinto ezicwebezelayo zaselabhorethri ziwuphawu oludlulela ngalé kobuhle bangaphandle, futhi lumelele ukuzibophezela okujulile ekusaseni elizinzile.